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Research papers

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Anumita Sharma, Mrinal Sarkar
Company: Nielsen
June 15, 1999
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Citation

Sharma and Sarkar (1999a, June 15). The power of radio and the cult of TV. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-of-radio-and-the-cult-of-tv